The battle that will play out depends entirely on the general public becoming informed and active in the coming paradigm shift, guiding it toward a society of solidarity and progress rather than one of disparity between enslavement and superiority. Analyzing Singularity University's website and video productions, the impression is one of a multitude of ideas and directions - not a predetermined agenda, so far.
One concept that is omnipresent throughout Singularity University's activities is cutting edge technology and the possible implications it will have on society. This includes everything from 3D printing, robotics, artificial intelligence, and radical advances in genetics and biotechnology. The implications range from the ability for every individual on Earth to "print" at will any conceivable object they are able to obtain the blueprints for or design, to gene therapies capable of extending human life to centuries.
While the public is distracted with gritty political ploys, wars, and engineered destabilization, it is hoped that these emerging technologies can be meshed into the existing power structures and preserve the power of elites who have reigned over humanity for generations. Sabotaging education, ruining family and culture, and perpetuating the futile "rat race" also plays a role in keeping the vast majority of humanity out of the debate, and thus at a clear disadvantage.